Jen Zaleski serves as Marketing Specialist at Advisor Resource Council, supporting ARC’s marketing initiatives and working directly with affiliated advisors on their individual marketing efforts. Her work spans content development, digital marketing, video, campaign strategy, and the systems that help bring those efforts together.

With a background in financial services and marketing, Jen brings both an industry perspective and a hands-on approach to her role. She enjoys taking complicated ideas or processes and finding practical ways to make them easier to understand, organize, and execute.

Jen has a particular interest in marketing technology and artificial intelligence. She enjoys experimenting with new tools, building AI-powered solutions and automations, and finding ways technology can make marketing teams more efficient without losing the human side of the work.

Jen lives in Alabama with her husband, Cody, their son, Carter, and their two dogs. Outside of work, she enjoys spending time with her family, exploring new technology, and attempting to perfect her sourdough recipe, with varying degrees of success.